OptiSigns
Product Marketing Content Specialist
Houston, Texas · Full-time · Posted Mar 7, 2025
- Experience
- 2-3+ years in marketing, communications, or related roles.
About the job
Creates and coordinates marketing content and campaigns that promote OptiSigns’ digital signage products across channels.
What you'll do
- Research customers, markets, competitors, product features, and industry trends to inform messaging.
- Write marketing materials and collaborate with sales, product, engineering, and marketing teams on messaging and campaigns.
- Track content and campaign performance, maintain brand consistency, and support trade shows and community engagement.
What they ask for
- Proven ability to produce clear, persuasive marketing materials.
- Strong research, problem-solving, and analytical skills.
- Ability to manage multiple projects and deadlines and collaborate cross-functionally.
- Willingness to travel up to once per month for trade shows and ability to lift up to 50 lbs for setup.
Nice to have
- Experience in a tech environment.
- Familiarity with content management systems, marketing automation tools, and design platforms such as HubSpot or Canva.
Tools
HubSpot, Canva
AI focus
The role requires comfort with AI-based technology; the company describes its cloud and mobile platform as having AI-driven capabilities.
Model-written summary · the original posting is authoritative