Oscar Health
Director, Consumer Growth & Product Marketing
$199K–$261K
New York, New York, United States · Director · Full-time · Posted Oct 16, 2026
- Experience
- 10+ years.
About the job
Leads consumer positioning, go-to-market strategy, and integrated marketing programs to grow awareness, acquisition, engagement, enrollment, and retention across Lucie Health and HIO.org.
What you'll do
- Set consumer marketing strategy, roadmap, investment priorities, performance targets, and resource allocation.
- Partner with Product and Technology to shape consumer experiences and prioritize improvements to adoption, conversion, and revenue.
- Develop and optimize digital acquisition campaigns, using consumer insights and analytics to measure conversion, CAC, lead quality, and ROI.
What they ask for
- 10+ years of experience in consumer marketing, digital marketing, growth marketing, or performance marketing.
- Experience with paid media, digital acquisition, CRM, or lifecycle marketing programs.
- Strong understanding of digital analytics, conversion optimization, and marketing measurement.
- Experience working cross-functionally with product, analytics, operations, and creative teams.
Nice to have
- Healthcare, insurance, financial services, or other consumer-focused industry experience.
- Experience in fast-paced environments.
Pay
USD $198,720 - $260,820 per year (base salary)
Tools
CRM
AI focus
The posting mentions AI guidelines for candidates and recruiting but does not describe AI work in the role.
Model-written summary · the original posting is authoritative