Palo Alto Networks
Federal Marketing Manager
$135K–$218K
Office - USA - VA - Reston · No · Manager · Full-time · Posted Oct 27, 2026
- Experience
- 5 to 7+ years of field marketing experience, with 3 to 5+ years specifically focused on the Federal government market (Civilian and DoW).
- Visa sponsorship
- No immigration sponsorship; the company will not sponsor work visas for this position.
About the job
Plans and executes Federal field and channel marketing programs to generate pipeline, accelerate sales, and grow brand presence across civilian agencies, systems integrators, and the Department of War.
What you'll do
- Coordinate field events, sponsorships, briefings, webinars, and partner co-marketing programs.
- Execute account-based and multi-channel demand-generation campaigns with sales, channel partners, and BDRs.
- Measure campaign performance, optimize ROI, and manage the Federal field marketing budget.
What they ask for
- 5 to 7+ years of field marketing experience, including 3 to 5+ years focused on the Federal government market (Civilian and DoW).
- Experience in event planning and execution, demand generation, account-based marketing, and multi-channel programs.
- Understanding of Federal procurement, contract vehicles, budget cycles, and agency buying behaviors; familiarity with government distributors and resellers, including Carahsoft.
- Proficiency with marketing automation platforms, CRM systems, sales engagement tools, and performance reporting tools; ability to travel up to 30%.
Nice to have
- Operational fluency or active curiosity in using provisioned AI tools.
- Experience translating cybersecurity solutions into mission-aligned value propositions for Federal B2G audiences.
Pay
$134,600.00 - $217,800.00/yr (base salary)
Tools
Outreach
AI focus
Use approved AI tools to streamline government policy research, draft first-pass messaging, and accelerate workflows.
Model-written summary · the original posting is authoritative