Palo Alto Networks
Generative Engine Optimization (GEO) Manager
$126K–$204K
Office - USA - CA - Headquarters · No · Manager · Full-time · Posted Oct 12, 2026
- Experience
- 8–10 years of dedicated GEO/SEO experience; preferably in a complex B2B, SaaS, or tech environment.
- Education
- BS/BA in Marketing, Data Science, Computer Science, or equivalent practical experience.
- Visa sponsorship
- No immigration sponsorship; the company will not sponsor applicants for work visas for this position.
About the job
Leads technical SEO and generative engine optimization to improve how search engines, AI systems, and autonomous agents discover and represent the company, while driving measurable organic growth and business impact.
What you'll do
- Audit and improve technical SEO, including crawlability, indexation, JavaScript rendering, structured data, site architecture, and internal linking.
- Optimize content discoverability and AI visibility; monitor AI crawlers and measure citations and performance.
- Partner with engineering, IT, content, and marketing teams to implement scalable improvements and connect initiatives to traffic, pipeline, and revenue.
What they ask for
- 8–10 years of dedicated GEO/SEO experience.
- Proficiency with Schema markup, JSON LD, XML sitemaps, and complex site architectures.
- Expert-level experience with enterprise SEO and analytics tools, including Semrush, Ahrefs, Conductor, Google Search Console, Screaming Frog, and Adobe Analytics.
- Understanding of how GEO/SEO intersects with Paid Search (SEM), and experience optimizing organic funnels for conversions and pipeline.
Nice to have
- Cybersecurity experience or knowledge.
- Experience in complex B2B, SaaS, or technology environments.
Pay
$125,800.00 - $203,500.00/yr USD (base salary)
Tools
Schema markup, JSON LD, XML sitemaps, Semrush, Ahrefs, Conductor, Google Search Console, Adobe Analytics
AI focus
Optimize content for AI answer engines and emerging autonomous agents; improve how LLMs retrieve, chunk, understand, and cite content; monitor AI crawlers and measure AI visibility and citations.
Model-written summary · the original posting is authoritative