Palo Alto Networks
Senior Media Strategist, NorthAm & LatAm
$144K–$233K
Office - USA - CA - Headquarters · No · Senior · Full-time · Posted Sep 24, 2026
- Experience
- 10+ years in media strategy/planning; no alternatives stated.
- Visa sponsorship
- Will not sponsor applicants for work visas; immigration sponsorship is not available.
About the job
Leads paid media strategy and execution across North America and LATAM, connecting campaign performance to pipeline growth and business outcomes.
What you'll do
- Design and execute regional media plans that reach B2B buying committees across channels and target accounts.
- Partner with marketing, sales, product, content, and brand teams to align campaigns with sales cycles and improve creative using performance data.
- Analyze the buyer journey and campaign results, optimize the advertising technology stack, and test channels, audiences, and automation.
What they ask for
- 10+ years in media strategy/planning, with a strong B2B focus and experience with long sales cycles and multi-stakeholder buying committees.
- Mastery of Google Marketing Platform, LinkedIn, and intent platforms such as 6Sense; experience with CTV, Audio, and Direct/Sponsorships is essential.
- Ability to influence creative and content strategy using media performance.
- Ability to understand P&L and communicate effectively with Sales and Product.
Pay
$144,200.00 - $233,200.00/yr (USD; annual base salary for non-sales roles or base salary + commission target for sales/commissioned roles)
Tools
6Sense, Demandbase, DV360, Google Marketing Platform, LinkedIn, CTV, Audio
AI focus
Identify opportunities to use platform automation and machine learning for routine operational tasks.
Model-written summary · the original posting is authoritative