Parker
Brand and Content Lead
$172K–$196K
NYC Head Office · Hybrid · Full-time · Posted Apr 14, 2026
About the job
Build Parker’s brand voice and lead its content, video, distribution, community, customer storytelling, and PR efforts to increase awareness, inbound interest, and pipeline.
What you'll do
- Own end-to-end content strategy and establish editorial operations, including calendars, workflows, standards, and tooling.
- Develop video strategy, distribute content across channels and communities, and build Parker-owned community spaces.
- Produce customer stories and lead PR, while measuring content, PR, and community performance against business outcomes.
What they ask for
- Have built a content operation from scratch.
- Have created a brand, publication, newsletter, or community with a real audience and distinct voice.
- Be AI-native, with experience using AI to change content production and a strong perspective on its direction.
- Be a strong editor and storyteller who understands distribution, PR, systems, and tying activity to outcomes such as pipeline.
Nice to have
- Experience in fintech, B2B SaaS, or digital-first/eCommerce brands.
- Relevant journalist, podcaster, or creator relationships; video production or creative direction; online community experience; or familiarity with online brands’ financial challenges.
Pay
$172.5K – $195.5K (base salary or total pay not specified)
Tools
YouTube, TikTok, LinkedIn, Reddit, Slack, Discord, Facebook
AI focus
Use AI to fundamentally change how content is made, while retaining human editorial taste.
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