Pattern
Digital Advertising Strategist- Marketplaces
Lehi, UT, US · Hybrid · Full-time · Posted Jun 30, 2026
- Experience
- 4+ years of experience in digital marketing.
- Education
- Bachelor's degree in Marketing, Business, Communications, or a related field.
About the job
Manage and optimize Walmart advertising across Pattern brands, developing campaigns, reporting performance, testing ad surfaces, and building processes and automation to grow the advertising practice.
What you'll do
- Own Walmart advertising strategy and daily campaign optimization across a portfolio of brands; manage budgets and improve spend efficiency.
- Test Walmart ad surfaces, document results in case studies, and maintain onboarding playbooks and internal enablement materials.
- Produce reporting for brand-facing teams and partner with Ad Ops on automation workflows for reporting, alerts, and budget reconciliation.
What they ask for
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 4+ years of digital marketing experience with a strong foundation in paid search and display advertising.
- Hands-on experience with the Marketplaces advertising platform, including Sponsored Products, Sponsored Brands, and campaign structure best practices.
- Demonstrable Excel and data analysis skills; experience managing budgets at scale.
Nice to have
- Deep knowledge of Marketplaces and Walmart ad surfaces, including Sponsored Video, Onsite Display, Walmart DSP, Target ROAS bidding, and Brand Shops.
- Familiarity with Amazon advertising, ad tech automation or API-based reporting workflows, advanced bidding and attribution, or playbook development.
Tools
Excel, Sponsored Products, Sponsored Brands, Sponsored Video, Onsite Display, Walmart DSP, n8n, API
AI focus
Uses Pattern's AI and machine-learning platform context; this role focuses on Walmart advertising strategy, campaign optimization, and advertising automation, with no specific AI duties stated.
Model-written summary · the original posting is authoritative