Pattern
Senior Director, Demand Generation & ABM
Lehi, UT, US · Hybrid · Director · Full-time · Posted Sep 9, 2026
- Experience
- 15+ years in digital and demand marketing, including 8+ years leading strategy and teams.
- Education
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.
About the job
Leads Pattern’s full-funnel demand generation and ABM strategy to grow pipeline, bookings, and revenue across target accounts and the customer lifecycle.
What you'll do
- Orchestrate signal-based campaigns across paid media, outbound, content, events, email, and lifecycle marketing; own target accounts and lead scoring.
- Align with Sales and partner teams on account strategy, sales enablement, go-to-market plans, attribution, and budget allocation.
- Lead demand and lifecycle teams, improve marketing efficiency, and develop an autonomous AI layer and standards for marketing technology use.
What they ask for
- 15+ years in digital and demand marketing, including 8+ years leading strategy and teams.
- Experience scaling profitable paid media and managing multi-million-dollar budgets across multiple channels.
- Experience with multi-channel campaigns, lead scoring, lifecycle/nurture programs, pipeline velocity, analytics, and attribution.
- Experience with Salesforce, Marketo, and BI/reporting platforms; applying AI and machine learning to marketing; and cross-functional partnership with Sales, RevOps, Product, and Finance.
Tools
Salesforce, Marketo, BI/reporting platforms
AI focus
Apply AI and machine learning to campaign optimization, personalization, predictive targeting, and creative production; build an autonomous AI layer across the function and set standards for AI use while protecting brand judgment and data integrity.
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