Pattern
Senior Paid Media Manager
Lehi, UT, US · Hybrid · Manager · Full-time · Posted May 26, 2026
- Experience
- Minimum 4–6 years managing TikTok Ads campaigns.
About the job
Manages and optimizes paid advertising campaigns, primarily on TikTok DTC and TikTok Shop, with supporting Meta campaigns, to achieve brand performance goals.
What you'll do
- Launch, manage, optimize, and report on TikTok and Meta campaigns, including budgets, targeting, bids, and placements.
- Develop creative briefs and coordinate with creative and content teams on platform-native ad assets.
- Run A/B tests, monitor performance, troubleshoot tracking, and recommend campaign improvements.
What they ask for
- 4–6 years' experience managing TikTok Ads campaigns.
- Hands-on knowledge of TikTok Ads Manager and TikTok Shop ad formats.
- In-depth knowledge of TikTok audience targeting, bidding, and campaign optimization.
- Familiarity with pixel setup, server-side tracking, attribution, budget management, pacing, and multi-channel reporting.
Nice to have
- Meta experience; working familiarity with Meta Ads Manager and core formats.
Tools
TikTok Ads Manager, TikTok Shop, Meta Ads Manager, TikTok Pixel, Meta Pixel/CAPI
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