Manager, B2B Marketing Measurement & Effectiveness

What you'll do

• Build measurement priorities and frameworks that connect B2B marketing activity to customer, funnel, pipeline, revenue, and commercial outcomes.
• Partner with Data Science and cross-functional teams to define analytical needs, assess evidence and limitations, and address measurement gaps.
• Translate measurement findings into recommendations on marketing investment across markets, audiences, programs, channels, and customer segments.

What they ask for

• 5+ years of relevant experience and a Bachelor’s degree, or any equivalent combination of education and experience.

Nice to have

• 5+ years in B2B marketing measurement, B2B marketing analytics, marketing effectiveness, GTM analytics, revenue analytics, Marketing Strategy & Performance, or a related field; or an equivalent combination of education and experience.
• Experience contributing to B2B marketing measurement frameworks, roadmaps, or operating models, including with maturing data or measurement.

Pay

New York City, New York: $116,500.00 - $173,250.00 annually (base pay); Chicago, Illinois: $106,000.00 - $157,300.00 annually (base pay); Austin, Texas: $106,000.00 - $157,300.00 annually (base pay); San Jose, California: $116,500.00 - $173,250.00 annually (base pay)