PayPal
Manager, CRM Acquisition
$106K–$157K
Chicago, Illinois, United States of America +1 · Manager · Full-time · Posted Sep 25, 2026
- Location
- Chicago, Illinois, United States of America
Austin, Texas, United States of America - Experience
- Minimum: 3+ years relevant experience; preferred: 5+ years in CRM, Lifecycle, or Performance Marketing.
- Education
- Bachelor’s degree or any equivalent combination of education and experience.
About the job
Plans and executes CRM marketing campaigns to acquire new customers and improve sign-ups, account activation, and early customer engagement.
What you'll do
- Develop and run acquisition campaigns across owned channels, including email, push notifications, in-app messaging, and landing pages; optimize sign-up flows and personalization.
- Plan, implement, and evaluate experiments and automated customer journeys; use results to improve campaign performance.
- Coordinate with agencies, creative teams, vendors, analytics, finance, and cross-functional partners; manage campaign budgets and forecasts.
What they ask for
- 3+ years of relevant experience and a Bachelor’s degree, or an equivalent combination of education and experience.
- Experience developing customer segments and testing methodologies.
- Strong analytical skills, including data analysis, campaign forecasting, and KPI optimization.
- Communication and project management skills for managing multiple stakeholders and timelines.
Nice to have
- 5+ years in CRM, Lifecycle, or Performance Marketing, preferably in B2C, fintech, or e-commerce.
- Track record of multi-channel lifecycle programs tied to measurable growth outcomes.
Pay
USD $106,000.00 - $157,300.00 Annually (base salary, Chicago, Illinois); USD $106,000.00 - $157,300.00 Annually (base salary, Austin, Texas)
Tools
email, push notifications, in-app/app messaging, landing pages, 1st and 3rd party data, A/B tests
Model-written summary · the original posting is authoritative