PayPal
Manager, Marketing Measurement & Optimization
$116K–$173K
New York City, New York, United States of America · Manager · Full-time · Posted Sep 17, 2026
- Experience
- 5+ years relevant experience; alternatively, any equivalent combination of education and experience.
- Education
- Bachelor’s degree or any equivalent combination of education and experience.
About the job
Drives marketing measurement and investment recommendations for PayPal Consumer Marketing, translating evidence into scenarios and decisions across markets, channels, products, and objectives.
What you'll do
- Translate business priorities into measurement needs and investment decisions, and ensure measurement methods fit the questions being addressed.
- Partner with Data Science and other teams to review measurement outputs, integrate evidence, and develop investment scenarios and recommendations.
- Create executive-ready narratives that explain findings, implications, risks, and actions to marketing stakeholders.
What they ask for
- 5+ years relevant experience and a Bachelor’s degree, or any equivalent combination of education and experience.
Nice to have
- Working knowledge of marketing mix modeling and complementary measurement methods, such as incrementality testing and attribution.
- Experience with investment scenarios, Finance planning, and measurement or analytics partners.
Pay
USD 116,500.00 - 173,250.00 Annually (base pay)
Tools
marketing mix modeling, randomized incrementality testing, platform lift studies, attribution, user-level analysis, performance analytics
Model-written summary · the original posting is authoritative