PayPal
Senior Manager, Lifecycle Transformation & Growth
$144K–$213K
New York City, New York, United States of America · Manager · Full-time · Posted Oct 16, 2026
- Experience
- Minimum: 8+ years relevant experience, with a Bachelor’s degree or equivalent combination of education and experience. Preferred: 10+ years in lifecycle/CRM marketing, marketing operations, or marketing technology, including at least 3 years in leadership or people management.
- Education
- Bachelor’s degree required; MBA or advanced degree in a related field preferred. Minimum qualifications also allow an equivalent combination of education and experience.
About the job
Lead the journey, audience, and content delivery workstream of PayPal’s lifecycle marketing transformation, including platform migration and scaled adoption of global customer journeys.
What you'll do
- Own lifecycle journey strategy across email, push, and in-app, and lead the Braze build-out and migration from legacy platforms.
- Redesign content workflows and embed process standards, AI, and automation into campaign build, quality assurance, and launch.
- Manage operational KPIs, adoption, agency and systems-integrator partners, and executive reporting for the transformation.
What they ask for
- 8+ years of relevant experience and a Bachelor’s degree, or an equivalent combination of education and experience.
- Bachelor’s degree required; MBA or advanced degree in a related field preferred.
- Background working with agile delivery methodologies and familiarity with Jira, Confluence, Asana, Workfront, or similar program-management tools is expected.
Nice to have
- 10+ years in lifecycle or CRM marketing, marketing operations, or marketing technology, including at least 3 years in leadership or people management.
- Hands-on lifecycle platform experience, enterprise-scale multichannel journeys, and marketing transformation; experience with AI and automation, change management, and executive presentations is also valued.
Pay
New York City, New York: USD $143,500.00 - $212,850.00 Annually (base salary)
Tools
Braze, Adobe Journey Optimizer, Salesforce Marketing Cloud, Acoustic, AEM, Jira, Confluence, Asana
AI focus
Integrate AI and automation into campaign execution, including content generation, build automation, and QA.
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