PayPal
Senior Specialist, Venmo Lifecycle Marketing
$89K–$128K
Chicago, Illinois, United States of America · Senior · Full-time · Posted Oct 27, 2026
- Experience
- 3+ years relevant experience; preferred: 3–5 years of marketing experience, including at least 2 years in CRM, lifecycle, retention, or growth marketing.
- Education
- Bachelor’s degree or equivalent work experience; minimum qualification also allows any equivalent combination of education and experience.
About the job
Develops and executes lifecycle marketing strategies and customer journeys for Venmo, especially Pay with Venmo, to increase adoption, repeat usage, and engagement.
What you'll do
- Plan and deliver campaigns and customer journeys across email, push, and in-app channels, including acquisition, post-purchase, and re-engagement.
- Analyze campaign and customer behavior data, run A/B tests, and recommend ways to improve conversion, repeat usage, and ROI.
- Coordinate with Data, Product, Analytics, Marketing Operations, creative partners, and other teams on segmentation, campaign development, measurement, and quality assurance.
What they ask for
- At least 3 years of relevant experience and a Bachelor’s degree, or an equivalent combination of education and experience.
- Bachelor's degree or equivalent work experience required.
- Demonstrated experience developing and executing campaigns across email and at least one mobile channel.
- Strong analytical, project management, and communication skills; experience using A/B testing to optimize campaigns.
Nice to have
- Experience with Braze, Adobe, other enterprise-scale consumer marketing automation platforms, and/or CDPs.
- Financial services, fintech, e-commerce, payments, or commerce experience.
Pay
USD 89,000.00 - 127,600.00 annually (base pay)
Tools
email, push, in-app, SMS, Braze, Adobe, CDPs
Model-written summary · the original posting is authoritative