Pebl
ABM & Demand Strategist Director
$160K–$190K
United States · Remote · Director · Full-time · Posted Oct 15, 2026
- Experience
- 7+ years in B2B demand generation or ABM, with at least 3 years in a senior or lead role owning a full ABM motion.
About the job
Build and operate Pebl’s account-based marketing and demand generation engine, driving measurable pipeline through targeted, multi-channel programs and close alignment with Sales and RevOps.
What you'll do
- Design and run a three-tier ABM program, including account selection, buying-committee engagement, and personalized account experiences.
- Manage paid-channel strategy, budget allocation, and creative testing, optimizing for pipeline and account engagement outcomes.
- Align programs with Sales and RevOps; report account-level pipeline attribution and develop vertical-specific playbooks.
What they ask for
- 7+ years in B2B demand generation or ABM, including at least 3 years in a senior or lead role owning a full ABM motion.
- Proven experience building and running a three-tier ABM program with measurable pipeline outcomes.
- Experience managing or co-managing annual paid media budgets exceeding $1M.
- Proficiency with MAP platforms (Marketo, HubSpot, Inflection, or equivalent) and CRM; Salesforce strongly preferred.
Nice to have
- Experience in Employer of Record, HR tech, workforce management, global compliance, or adjacent SaaS markets.
- Familiarity with DreamData or similar multi-touch attribution tools.
Pay
$160K – $190K (base salary)
Tools
Bombora, 6sense, G2, Demandbase, Marketo, HubSpot, Inflection, Salesforce
Model-written summary · the original posting is authoritative