Persona
Brand Writer
$150K–$210K
San Francisco +2 · Hybrid · Full-time · Posted Sep 21, 2026
- Location
- San Francisco
Remote, US
New York - Experience
- 6+ years
About the job
Develop Persona’s brand narratives and voice across marketing, product launches, events, recruiting, and internal communications, translating complex identity, fraud, compliance, and security topics for varied audiences.
What you'll do
- Shape and write concepts and content for websites, campaigns, launches, events, video, social, and internal communications.
- Translate technical subjects into engaging, credible narratives and help evolve Persona’s voice and tone.
- Collaborate with designers and cross-functional teams, providing feedback and helping raise writing quality.
What they ask for
- 6+ years of experience, with a portfolio showing work from brief through concept to final execution.
- Experience writing across multiple mediums and audiences, adapting a consistent voice to different channels.
- Experience helping shape a brand voice rather than inheriting a finished one.
- Ability to self-direct multiple projects and align cross-functional and executive stakeholders.
Nice to have
- Both agency and in-house experience.
- Experience writing for regulated, trust-sensitive, or safety-adjacent subjects; employer brand, recruiting, or internal communications experience is also welcomed.
Pay
$150K – $210K (base salary)
Model-written summary · the original posting is authoritative