Pilot
Sr. Marketing Data Analyst
$126K–$170K
San Francisco, CA +1 · Senior · Full-time · Posted Sep 28, 2026
- Location
- San Francisco, CA
San Francisco, California, United States - Experience
- 5+ years in analytics.
About the job
Own marketing analytics and partner with marketing leadership to improve attribution, channel efficiency, experimentation, and budget decisions.
What you'll do
- Own attribution, channel performance and marketing unit economics; recommend budget allocation.
- Design and report on incrementality tests and measure brand, event, lifecycle, and nurture marketing.
- Define marketing data models and build self-service reporting, including analytics for a new product line.
What they ask for
- 5+ years in analytics, including ownership of a business domain and stakeholder relationships.
- Deep marketing analytics experience across channel performance, the lead-to-closed-won funnel, and unit economics.
- Experience building or replacing an attribution model and designing and analyzing incrementality tests, including statistical work in Python or R.
- Strong SQL; reporting in Looker or a comparable BI tool; comfortable building and extending models in dbt or able to learn it quickly.
Nice to have
- Media mix modeling or other top-down measurement experience.
- Marketo and Marketo Measure, or comparable marketing automation and attribution tools.
Pay
$126,000 - $170,000 USD base salary
Tools
Snowflake, dbt, Looker, Marketo, Marketo Measure, Salesforce, Python, R
AI focus
The role supports marketing analytics for Pilot’s AI accounting platform, Meridian; no specific AI development duties are stated.
Model-written summary · the original posting is authoritative