Plaid
Product Manager, Growth
$191K–$263K
New York City Office · Hybrid · Manager · Full-time · Posted Sep 21, 2026
- Experience
- 5+ years of product management experience.
About the job
Owns and optimizes Plaid’s self-serve customer growth funnel, improving acquisition, activation, upsell, and revenue efficiency while shaping enterprise features.
What you'll do
- Manage the self-serve funnel from onboarding through go-live and scale, using analytics and experimentation to prioritize improvements.
- Build upsell and cross-sell motions and streamline handoffs between self-serve and sales-assisted flows.
- Partner with Web, Engineering, Design, BI/DS, Marketing, and Sales to ship and measure growth initiatives.
What they ask for
- 5+ years of product management experience.
- Experience with product-led growth at a B2B or API-first company, including top-of-funnel and activation funnels with quantifiable improvements.
- Strong analytical and funnel-optimization skills, including decisions based on experiment and funnel data.
- Track record partnering effectively with GTM teams; experience building SMB acquisition motions and/or supporting key accounts at scale.
Nice to have
- Experience in fintech.
- Background in API-first or platform businesses; familiarity with website experimentation and funnel attribution.
Pay
$190.8K – $262.8K USD base salary
Model-written summary · the original posting is authoritative