Plaid
Product Marketing Manager - Credit
$161K–$240K
San Francisco HQ +1 · Hybrid · Manager · Full-time · Posted Oct 23, 2026
- Location
- San Francisco HQ
New York City Office - Experience
- 8+ years overall, including 5+ years in product marketing or another strategic GTM role at a B2B software company.
About the job
Leads product-market fit, positioning, go-to-market strategy, launches, and sales enablement for Plaid’s Credit products from alpha through general availability.
What you'll do
- Gather customer, competitive, pricing, and market signals; develop ICPs and inform product roadmap decisions.
- Own Credit messaging and positioning, validating and refining it through research, experimentation, and field feedback.
- Plan and execute launches, integrated campaigns, and sales enablement; track adoption and funnel metrics.
What they ask for
- 5+ years in product marketing or another strategic GTM role at a B2B software company, within 8+ years of overall experience.
- Strong written, storytelling, visual, and verbal communication skills.
- Ability to conceptualize and execute integrated marketing campaigns.
- Ability to engage cross-functionally and develop an in-depth understanding of solutions and customer value.
Nice to have
- Credit/Lending experience.
Pay
$160.8K – $240K USD base salary
Model-written summary · the original posting is authoritative