Plaid
Product Marketing Manager - Onboarding
$144K–$197K
San Francisco HQ +1 · Hybrid · Manager · Full-time · Posted Oct 13, 2026
- Location
- San Francisco HQ
New York City Office - Experience
- 5+ years in Product Marketing.
About the job
Leads Plaid’s onboarding positioning and go-to-market strategy, shaping product direction and driving adoption through customer insights and cross-functional programs.
What you'll do
- Develop unified onboarding positioning, messaging, and go-to-market strategy across products.
- Identify and validate product-market fit using customer insights, data, and experimentation; advocate for customer needs in roadmap decisions.
- Partner with Product and Marketing to launch and scale products and drive adoption.
What they ask for
- Proven track record influencing Product and cross-functional stakeholders.
- Strong analytical rigor and comfort using funnel metrics to drive strategy.
Nice to have
- Product Marketing experience in fintech or B2B technology.
Pay
$144K – $196.8K USD base salary
Model-written summary · the original posting is authoritative