Plain
Product Marketing Lead
$175K–$215K
San Francisco office · Hybrid · Full-time · Posted Aug 11, 2026
- Experience
- 5+ years of product marketing experience.
About the job
Lead product marketing to clarify Plain’s positioning and messaging, equip sales, and drive go-to-market launches for its customer support platform and AI products.
What you'll do
- Own platform and product positioning, messaging, and differentiation.
- Develop AI proof points and sales enablement materials, including case studies, battlecards, and pitch assets.
- Lead go-to-market strategy and execution for launches, and conduct customer and competitive research.
What they ask for
- 5+ years of product marketing experience at a B2B startup focused on SMB and mid-market sales.
- Expertise crafting messaging for mid-market customers and decision-makers.
- Ability to develop sales collateral with competitive positioning and objection handling.
- Strong organizational and project management skills.
Nice to have
- Experience selling to developers, technical buyers, or customer support/customer success functions.
Pay
$175K – $215K (base salary)
Tools
Slack, Discord, Postgres
AI focus
Develop market positioning and proof points for Plain’s AI suite, including Ari and Sidekick, and research competitors in AI-powered customer support.
Model-written summary · the original posting is authoritative