PlanetScale
Field Marketing Manager
$160K–$210K
San Francisco, CA +1 · Manager · Full-time · Posted Jul 30, 2026
- Location
- San Francisco, CA
San Francisco, California, United States - Experience
- 3+ years; qualifying areas include events, experiential marketing, field marketing, Developer Relations, or developer community roles.
About the job
Owns PlanetScale’s global events strategy and hands-on execution to build developer and customer experiences that drive acquisition, adoption, community growth, pipeline, and brand awareness.
What you'll do
- Plan and deliver a portfolio of developer events, conferences, dinners, meetups, field programs, and hybrid experiences.
- Manage event budgets, vendors, and partners; define success metrics and optimize programs based on performance.
- Set event creative direction and coordinate cross-functionally with Sales, DevRel, Marketing, Brand, and leadership.
What they ask for
- 3+ years in events, experiential marketing, field marketing, Developer Relations, or developer community roles, with meaningful strategy and execution ownership.
- Experience with developer, engineering, or technical audiences.
- Demonstrated ability to manage event budgets and deliver measurable results; experience producing or significantly contributing to a range of event formats.
- Willingness to travel frequently (often 30%+), work evenings and weekends as needed, and work from the San Francisco office at least 3 days a week.
Nice to have
- Experience in developer tools, infrastructure, or databases; background in Developer Relations or developer community building.
- Experience with hybrid or digital-first formats, developer event ecosystem relationships, or technical storytelling.
Pay
$160,000 – $210,000 USD (base salary)
Model-written summary · the original posting is authoritative