Playbook
Social Media Lead for Talent
United States (remote) · Full-time · Posted Jul 1, 2026
About the job
Develop creator-specific organic social strategies and repeatable playbooks to grow talent audiences and revenue across social platforms.
What you'll do
- Research trends, algorithm changes, and platform features; analyze creator performance and share weekly insights.
- Build launch, challenge, and vertical-specific content playbooks, including guidance on lead generation, conversion, and ad creative.
- Track social growth for the top 50 creators and coach creators and creator managers on content editing and execution.
What they ask for
- Experience developing content strategy for creators, brands, or talent at scale.
- Ability to turn complex strategy into clear, actionable templates.
- Understanding of the organic-to-paid funnel.
- Comfort working across fitness, wellness, and lifestyle verticals.
Nice to have
- AI-savvy and interested in building tools and infrastructure.
Tools
Instagram, TikTok
AI focus
Long-term vision is to build AI-powered tools that automate delivery of social guidance to creators at scale.
Model-written summary · the original posting is authoritative