PMG
Analytics & Measurement Senior Lead
Dallas, TX or New York, NY +2 · Senior · Full-time · Posted Sep 21, 2026
- Location
- Dallas, TX or New York, NY
Dallas, Texas
New York, New York - Experience
- 6+ years in analytics, marketing science, or marketing effectiveness, including significant experience applying advanced measurement methodologies.
- Education
- Bachelor's degree or equivalent work experience required; master's degree preferred.
About the job
Leads advanced marketing measurement and analytics, advising clients on effectiveness, investment decisions, and growth opportunities.
What you'll do
- Develop measurement strategies and design or interpret effectiveness studies, including incrementality tests, causal inference, and media mix modeling.
- Partner with clients and cross-functional teams to translate analyses into actionable recommendations and executive-ready presentations.
- Develop forecasting and scenario-planning frameworks, mentor analysts, and advance measurement methodologies.
What they ask for
- Deep expertise applying marketing measurement methods, such as media mix modeling, causal inference, incrementality testing, experimentation, brand lift, or attribution modeling.
- Strong knowledge of experimental design and statistical inference, and ability to turn business questions into structured analytical recommendations.
- Client-facing consulting and communication skills, including presenting complex analyses and influencing senior stakeholders.
- Technical fluency in SQL and analytical programming tools such as Python or R; experience with complex marketing and business datasets.
Nice to have
- Master's degree in Analytics, Statistics, Economics, Marketing Science, or a related field.
Tools
SQL, Python, R
AI focus
Explores AI-driven solutions for marketing measurement; role offers access to enterprise AI tools and training on their effective, creative, and responsible use.
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