PMG
Analytics Principal
Dallas, TX - Hybrd +1 · Principal · Full-time · Posted Sep 28, 2026
- Location
- Dallas, TX - Hybrd
Dallas, Texas - Experience
- 8+ years of analytics experience, including significant experience in marketing or media analytics.
- Education
- Bachelor’s degree or equivalent work experience.
About the job
Leads analytics and marketing measurement engagements, translating complex data into strategic recommendations that improve client and media decisions.
What you'll do
- Lead client analytics engagements and develop scalable reporting, dashboards, and measurement solutions.
- Design and oversee measurement strategies, including MMM, attribution, lift testing, and incrementality testing.
- Manage analytics roadmaps and stakeholders, mentor team members, and connect findings to business and campaign priorities.
What they ask for
- 8+ years of analytics experience, including significant marketing or media analytics experience.
- Advanced expertise in SQL/DBT and proficiency with visualization platforms such as Tableau, Power BI, or Looker.
- Working knowledge of Python or R for analysis, automation, statistical analysis, and modeling.
- Experience leading complex analytics and measurement initiatives and communicating recommendations to stakeholders.
Nice to have
- Master’s degree in Analytics, Data Science, or a related discipline.
Tools
SQL/DBT, Tableau, Power BI, Looker, Python, R, Alli Scenario Planner, Brand Equity Index
AI focus
Explore AI-driven solutions to enhance marketing performance; stay current with AI capabilities. The role also provides access to enterprise AI tools and training.
Model-written summary · the original posting is authoritative