PMG
Analytics Senior Director - Measurement
Dallas, TX +1 · Director · Full-time · Posted Oct 9, 2026
- Location
- Dallas, TX
Dallas, Texas - Experience
- 12+ years in analytics, including 5+ years of leadership experience.
- Education
- Bachelor’s degree or equivalent work experience.
About the job
Leads PMG’s analytics organization and measurement strategy, guiding teams and clients to use data, technology, and AI to improve marketing performance and business decisions.
What you'll do
- Lead analytics teams across customer groups, industries, and regions; set the capability roadmap and organizational structure.
- Guide client relationships and measurement roadmaps, including test-and-learn, incrementality, and performance measurement.
- Manage analytics leaders and team development, improve processes and tools, and represent analytics in executive forums and thought leadership.
What they ask for
- 12+ years of analytics experience, including 5+ years of leadership experience.
- Bachelor’s degree or equivalent work experience.
- Advanced proficiency in SQL and experience guiding data architecture and modeling decisions.
- Deep experience with data visualization tools such as Tableau, Power BI, or Looker.
Tools
SQL, Tableau, Power BI, Looker
AI focus
Use AI, automation, and technology to improve work quality and efficiency, streamline processes, and support faster decision-making; access to enterprise AI tools and training is offered.
Model-written summary · the original posting is authoritative