PMG
Brand Media Lead - Sports & Innovation
Dallas, TX +3 · Full-time · Posted Mar 3, 2026
- Location
- Dallas, TX
New York, NY
Dallas, Texas
New York, New York - Experience
- 4+ years in digital media strategy, campaign management, media partnerships, or a related field.
- Education
- Bachelor’s degree or equivalent experience.
About the job
Leads Nike sports and culture media partnerships, from strategy and negotiation through campaign execution, measurement, and reporting.
What you'll do
- Develop and execute media partnerships across sports, leagues, athletes, publishers, streaming, and emerging platforms.
- Oversee integrated campaigns, budgets, partner relationships, client engagement, and performance analysis.
- Mentor junior team members and coordinate with cross-functional teams to improve partnership workflows.
What they ask for
- 4+ years in digital media strategy, campaign management, media partnerships, or a related field.
- Bachelor’s degree or equivalent experience.
- Proficiency in account planning and brand media; experience supporting sport-focused or culturally driven brands.
- Expertise in Adobe Analytics, Google Analytics, and Microsoft Excel.
Nice to have
- Familiarity with live sports media, streaming distribution models, or NIL ecosystems.
- Experience managing custom content programs or integrated sponsorship activations.
Tools
Adobe Analytics, Google Analytics, Microsoft Excel
AI focus
Access to enterprise AI tools and training for effective, creative, and responsible use; no specific AI job duties stated.
Model-written summary · the original posting is authoritative