PMG
Influencer & Branded Content Senior Director
Dallas, TX +3 · Director · Full-time · Posted Aug 27, 2026
- Location
- Dallas, TX
New York, NY
Dallas, Texas
New York, New York - Experience
- 10+ years in a relevant field, including 5+ years of leadership experience.
- Education
- Bachelor’s degree or equivalent work experience.
About the job
Leads PMG’s Influencer & Branded Content discipline, setting its strategy and capabilities, advising clients, developing teams and partnerships, and ensuring programs deliver measurable business impact.
What you'll do
- Set the discipline’s strategic direction, growth priorities, frameworks, and measurement standards.
- Advise senior client stakeholders and oversee complex influencer and branded content programs from planning through measurement.
- Lead and develop teams, cultivate industry partnerships, and identify emerging platforms and cultural opportunities.
What they ask for
- 10+ years of experience in Influencer & Branded Content, creator marketing, social media, or a related field, including 5+ years of leadership experience.
- Advanced expertise in content creation and influencer marketing strategy, with experience leading complex programs and developing high-performing teams.
- Deep experience in contract review, partnership development, and proposal strategy, including complex negotiations.
- Proficiency with influencer management platforms, social media platforms, measurement tools, and the broader creator ecosystem.
AI focus
Access to enterprise AI tools and ongoing training is offered; no specific AI work responsibilities are stated.
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