PMG
Influencer Branded Content Senior Lead
Dallas, TX +2 · Senior · Full-time · Posted Mar 23, 2026
- Location
- Dallas, TX
New York, NY
Dallas, Texas - Experience
- 7+ years in Influencer Marketing, Branded Content, Social Media, or integrated digital marketing.
- Education
- Bachelor's degree or equivalent professional experience.
About the job
Leads integrated influencer and branded content programs, advising clients and driving measurable campaign outcomes while helping scale PMG’s practice.
What you'll do
- Develop and oversee influencer strategy, creator selection, negotiations, content, measurement, and optimization across campaigns.
- Advise clients, lead cross-functional teams, and turn campaign data into insights and recommendations.
- Build scalable processes and best practices, identify emerging opportunities, and support pitches and business development.
What they ask for
- 7+ years of experience in Influencer Marketing, Branded Content, Social Media, or integrated digital marketing.
- Bachelor's degree or equivalent professional experience.
- Proven experience leading sophisticated influencer strategies for enterprise or nationally recognized brands with measurable results.
- Expertise in creator partnerships, platform trends, content strategy, measurement, FTC compliance, and contract negotiations.
AI focus
Access to enterprise AI tools and training is offered; the posting does not specify AI-related job duties.
Model-written summary · the original posting is authoritative