PMG
Paid Social Principal
Dallas, TX +1 · Principal · Full-time · Posted Jul 29, 2026
- Location
- Dallas, TX
Dallas, Texas - Experience
- 8+ years of paid social strategy, digital media, or related experience.
- Education
- Bachelor's degree or equivalent experience.
About the job
Leads paid social strategy and technical initiatives across enterprise client portfolios, driving measurable growth, advanced testing, platform innovation, and organizational best practices.
What you'll do
- Develop full-funnel paid social strategies and lead complex cross-platform programs and client presentations.
- Design measurement, incrementality, attribution, and creative testing roadmaps; advise on forecasting, planning, and investment.
- Build scalable practices and training, evaluate emerging platforms and AI solutions, and mentor senior practitioners.
What they ask for
- Expert-level knowledge of paid social platforms, including Meta, TikTok, LinkedIn, Pinterest, Snap, Reddit, and emerging platforms.
- Demonstrated success managing sophisticated, multi-million dollar paid social programs.
- Deep understanding of attribution, measurement, incrementality testing, MMM partnerships, Conversions API, clean rooms, and privacy-first marketing.
- Advanced expertise with automation, AI-powered campaign solutions, APIs, scripts, and workflow optimization.
Tools
Meta, TikTok, Pinterest, LinkedIn, Snap, Reddit, SQL, Tableau
AI focus
Develop AI-enabled optimization strategies, evaluate AI products, and advance automation and AI-powered campaign solutions; the role also has access to enterprise AI tools and training.
Model-written summary · the original posting is authoritative