PMG
Product Principal
Dallas, TX / New York, NY +2 · Principal · Full-time · Posted Oct 9, 2026
- Location
- Dallas, TX / New York, NY
Dallas, Texas
New York, New York - Experience
- 8+ years of related experience; 6+ years working with customer data, martech data sets, and/or digital advertising platforms.
- Education
- Bachelor’s Degree or equivalent work experience.
About the job
Leads product vision, strategy, roadmap, and delivery for Alli marketing intelligence platform features, including AI-driven capabilities and integrations.
What you'll do
- Own product strategy and multi-year roadmaps, from ideation through launch and iteration.
- Lead AI, data science, analytics, and experimentation initiatives to improve marketing performance and scale platform features.
- Coordinate cross-functional teams and external technology partners; guide technical direction and go-to-market strategies.
What they ask for
- Bachelor’s Degree or equivalent work experience.
- 8+ years of related work experience in an advertising agency and/or in a product focused role within a technology based organization.
- 6+ years of experience working with customer data, martech data sets, and/or digital advertising platforms.
- Prior experience working with LLMs and prompt engineering and/or data science modeling.
Nice to have
- Experience with analytics tools such as Pendo, Mixpanel and Google Analytics.
- Hands-on media agency or marketing experience, ideally in the CTV or Display channel management.
Tools
Alli, Keynote/PowerPoint, LLMs, Pendo, Mixpanel, Google Analytics
AI focus
Leads AI and data science innovation for marketing tools, integrations, and performance; uses LLMs, prompt engineering, data science modeling, automation, and AI-driven insights.
Model-written summary · the original posting is authoritative