PMG
Programmatic Director
Dallas, TX +2 · Director · Full-time · Posted Apr 13, 2026
- Location
- Dallas, TX
New York, NY
Dallas, Texas - Experience
- 10+ years in digital media and programmatic advertising; 4+ years of management experience.
- Education
- Bachelor’s degree or equivalent experience.
About the job
Leads client programmatic advertising strategy, campaign performance and growth, platform partnerships, and team development.
What you'll do
- Set programmatic campaign strategy aligned with client business goals and PMG services; advise senior stakeholders.
- Analyze performance, optimize campaigns, and identify portfolio growth opportunities.
- Build team processes and structures, coach staff, and develop relationships with platform partners.
What they ask for
- 10+ years of experience in digital media and programmatic advertising.
- 4+ years of management experience focused on coaching, mentoring, and career development.
- Bachelor’s degree or equivalent experience.
- Advanced expertise in programmatic advertising, marketing planning and analysis, marketing metrics, analytics, database marketing, ad exchanges, ad servers, and DSPs.
Nice to have
- Heavy video background; hands-on programmatic video, Connected TV, and YouTube campaign management experience is strongly preferred.
- Advanced proficiency in Microsoft Excel and SQL; familiarity with Measurement Systems.
Tools
Microsoft Excel, SQL, Connected TV, YouTube, Ad Exchanges, Ad Servers, Demand Side Platforms (DSPs), Measurement Systems
AI focus
Access to enterprise AI tools and ongoing training to use AI effectively, creatively, and responsibly; no specific AI job duties stated.
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