PMG
Programmatic Media Lead
Dallas, TX +4 · Full-time · Posted Mar 8, 2024
- Location
- Dallas, TX
New York, NY
Boston, Massachusetts
Dallas, Texas
New York, New York - Experience
- 4+ years of experience in digital media and programmatic advertising.
- Education
- Bachelor’s degree or equivalent experience.
About the job
Leads programmatic media strategy and campaign execution, client relationships, performance optimization, cross-team collaboration, and team mentorship.
What you'll do
- Set campaign strategy and oversee full-funnel planning, creative strategy, execution, optimization, and performance analysis.
- Lead senior client discussions, identify growth opportunities, and maintain programmatic roadmaps and platform partnerships.
- Collaborate across teams and mentor junior team members.
What they ask for
- 4+ years of experience in digital media and programmatic advertising.
- Intermediate expertise in Analytics, Programmatic Advertising, and Marketing Metrics.
- Proficiency in Microsoft Excel and SQL.
- Familiarity with Ad Exchanges, Ad Servers, and Demand Side Platforms (DSPs).
Nice to have
- Hands-on programmatic video, Connected TV, and YouTube campaign management experience.
- Channel expertise across CTV, OLV, Display, Audio, Native, DOOH, and App.
Tools
Microsoft Excel, SQL, Connected TV, YouTube, Ad Exchanges, Ad Servers, Demand Side Platforms (DSPs)
AI focus
Access to enterprise AI tools and ongoing training to use AI effectively, creatively, and responsibly.
Model-written summary · the original posting is authoritative