PMG
Programmatic Principal
Dallas, Texas, New York, NY +2 · Principal · Full-time · Posted Sep 22, 2026
- Location
- Dallas, Texas, New York, NY
Dallas, Texas
New York, New York - Experience
- 8+ years in Programmatic, Integrated Media, digital media, or a related field.
- Education
- Bachelor’s degree or equivalent work experience.
About the job
Leads integrated media strategy for complex accounts, with deep ownership of Programmatic and responsibility for connecting channels, audiences, investment, measurement, and innovation to client business outcomes.
What you'll do
- Advise senior client stakeholders and set media strategy, investment frameworks, audience approaches, and testing roadmaps.
- Lead audience, geo-targeted, and measurement strategies; evaluate media platforms and partners and guide experimentation.
- Advance scalable Programmatic capabilities and ways of working, mentor practitioners, and use AI and automation to improve decisions and execution.
What they ask for
- Deep Programmatic expertise and demonstrated experience across CTV, OTT, online video, YouTube, brand media, and local and national media buying.
- Experience setting strategic direction for large or complex media accounts and connecting investment decisions to business outcomes.
- Advanced audience strategy and measurement knowledge, including first-, second-, and third-party data, attribution, experimentation, incrementality, and CAPI.
- Ability to influence senior stakeholders, develop localized and geo-targeted strategies, and collaborate across global or multi-market teams.
Tools
Programmatic, CTV, OTT, online video, YouTube, CAPI, AI
AI focus
Use AI, automation, and PMG technology to improve strategic decision-making, accelerate insight generation, strengthen quality assurance, and scale ways of working.
Model-written summary · the original posting is authoritative