PMG
Programmatic Senior Lead
Dallas, TX +2 · Senior · Full-time · Posted Oct 6, 2026
- Location
- Dallas, TX
Dallas, Texas
New York, New York - Experience
- 7+ years in digital media and programmatic advertising.
- Education
- Bachelor’s degree or equivalent experience.
About the job
Leads programmatic advertising strategy and campaign execution for clients, driving performance, advising senior stakeholders, and mentoring the team.
What you'll do
- Set campaign strategy and oversee execution, optimization, performance analysis, and client reporting.
- Advise senior client stakeholders and integrate programmatic media with broader business and marketing objectives.
- Champion adoption of Alli, mentor team members, and build relationships with media partners.
What they ask for
- 7+ years of experience in digital media and programmatic advertising.
- Advanced expertise in programmatic advertising, marketing planning and analysis, and marketing metrics.
- Proficiency in ad exchanges, ad servers, demand side platforms (DSPs), Microsoft Excel, and SQL.
- Expertise across CTV, OLV, display, audio, native, DOOH, and app channels.
Tools
Alli, Microsoft Excel, SQL, ad exchanges, ad servers, demand side platforms (DSPs), CTV, OLV
AI focus
The role includes access to enterprise AI tools and training, but no specific AI work is stated.
Model-written summary · the original posting is authoritative