PMG
SEM Lead
Dallas, TX +3 · Full-time · Posted May 8, 2026
- Location
- Dallas, TX
New York, NY
Dallas, Texas
New York, New York - Experience
- 5+ years of experience in paid search.
- Education
- Bachelor’s degree or equivalent experience.
About the job
Leads paid search strategy and campaign optimization, guiding a team and client relationships to improve measurable results.
What you'll do
- Optimize search campaigns, manage budgets, analyze performance, and report actionable insights to clients.
- Lead paid search strategy, testing, cross-channel collaboration, and adoption of PMG’s Alli platform.
- Manage search partner relationships and mentor and train team members.
What they ask for
- Advanced expertise managing paid search campaigns on platforms such as Google Ads and Microsoft Ads.
- Proficiency in data analysis, budget management, reporting, and testing frameworks such as A/B testing.
- Strong skills in keyword expansion, audience segmentation, and bidding optimization.
- Proficiency in Microsoft Excel and Google Analytics; strong communication and collaboration skills.
Tools
Google Ads, Microsoft Ads, Microsoft Excel, Google Analytics, Alli
AI focus
Access to enterprise AI tools and training is offered; no specific AI work is described for the role.
Model-written summary · the original posting is authoritative