PMG
SEM Senior Lead
Dallas, TX +3 · Senior · Full-time · Posted Oct 8, 2026
- Location
- Dallas, TX
New York, NY
Dallas, Texas
New York, New York - Experience
- 6+ years of experience in paid search.
- Education
- Bachelor’s degree or equivalent experience.
About the job
Leads paid search strategy and campaign execution, optimizing performance while mentoring team members and advancing PMG’s search capabilities.
What you'll do
- Lead search campaign execution, optimization, performance analysis, and cross-channel recommendations.
- Coach and mentor team members; lead search training and departmental initiatives.
- Integrate PMG’s Alli platform and technical solutions into client accounts, including product recommendations.
What they ask for
- 6+ years of experience in paid search.
- Bachelor’s degree or equivalent experience.
- Advanced expertise with paid search platforms, including Google Ads, Microsoft Ads, and Bing Ads.
- Proficiency in campaign structuring, keyword expansion, audience targeting, budget optimization, performance analysis, A/B testing, and reporting tools including Microsoft Excel, Google Analytics, and SQL.
Tools
Google Ads, Microsoft Ads, Bing Ads, Alli, Microsoft Excel, Google Analytics, SQL
AI focus
Access to enterprise AI tools and training is offered; no specific AI work is described for the role.
Model-written summary · the original posting is authoritative