Pomelo Care
Manager, Performance Creative Strategy (Midlife)
$115K–$130K
United States · Remote · Manager · Full-time · Posted Sep 28, 2026
- Experience
- 4+ years; qualifying experience may be in performance creative strategy, growth marketing, or creative strategy at a DTC brand, healthtech company, or high-growth agency.
About the job
Owns the performance-creative lifecycle for Pomelo Care’s DTC (peri)menopause program, using patient insights and campaign data to develop, test, and scale advertising concepts.
What you'll do
- Research patient insights and emerging ad trends, then turn them into messaging and creative concepts.
- Manage creative production workflows, timelines, and external creative partners to move assets quickly into testing.
- Review paid-channel performance with Growth, analyze results, and scale winning creative while retiring underperforming assets.
What they ask for
- 4+ years of experience in performance creative strategy, growth marketing, or creative strategy at a DTC brand, healthtech company, or high-growth agency.
- Track record of building efficient creative production workflows and managing external partners or agencies.
- Understanding of performance metrics including Hook Rate, Hold Rate, CTR, CAC, and LTV.
- Ability to translate patient understanding into compelling ad messaging and balance brand identity, clinical nuance, and direct-response needs.
Nice to have
- Experience in healthcare, women's health, or high-trust/regulated DTC products.
- Light hands-on video editing or static design skills, or experience managing creator/influencer networks or agency workflows at scale.
Pay
$115,000-$130,000 USD base salary
Tools
Meta, TikTok, YouTube, CTV, CapCut, Premiere, Figma, Canva
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