Prolific
Lifecycle Marketing Manager- 3month FTC
New York +2 · Manager · Full-time · Posted Jul 24, 2026
- Location
- New York
New York, New York, United States
1 Phipp St, London EC2A 4PS - Experience
- 5–7 years; prior contract, consulting, or agency experience is requested as an alternative to a demonstrated record of independent scoped delivery.
About the job
Build and optimise Prolific’s self-serve lifecycle marketing programme across email and in-app messaging to improve activation, retention, and product-qualified lead conversion.
What you'll do
- Audit existing lifecycle journeys and tools, identify gaps, and set priorities and success metrics.
- Launch onboarding, activation, retention, top-up, and reactivation programmes; run experiments and report outcomes.
- Define PQL signals and Sales/RevOps handoffs, and document journeys, segmentation, triggers, and QA processes.
What they ask for
- 5–7 years in lifecycle, CRM, retention, or growth marketing at a product-led/self-serve company, with a record of improving activation, retention, or expansion metrics.
- Hands-on lifecycle ownership for a freemium, free-trial, or pay-as-you-go funnel; experience with email/CRM and in-product messaging platforms.
- Experience defining activation, behavioural segments, and triggers using product usage data; analytical fluency in cohort, funnel, LTV, activation, and retention analysis.
- Experience running experiments and partnering with Sales/RevOps on PQL or usage-based handoffs.
Nice to have
- Prior contract, consulting, or agency experience, or a clear record of independently delivering scoped work to deadlines.
Tools
HubSpot, Pendo, Hex, Appcues, Intercom, Braze, Customer.io, Iterable
AI focus
The role supports lifecycle marketing for a platform that provides human data used in AI development; no direct AI work is specified.
Model-written summary · the original posting is authoritative