Prolific
Lifecycle Marketing Manager - 3month FTC
Remote, UK +2 · Remote · Manager · Full-time · Posted Jul 24, 2026
- Location
- Remote, UK
New York, New York, United States
1 Phipp St, London EC2A 4PS - Experience
- 5–7 years; prior contract, consulting, or agency experience is also cited, with independent scoped delivery as an alternative.
About the job
Build and improve lifecycle marketing programmes for Prolific’s self-serve marketplace, driving user activation, retention, reactivation, and product-qualified lead handoffs.
What you'll do
- Audit lifecycle journeys and tooling, identify activation and retention gaps, and agree priorities and success metrics.
- Launch email and in-app onboarding, activation, retention, top-up, and reactivation programmes; run experiments and report results.
- Define PQL and expansion signals with Sales/RevOps, establish dashboards, and document journeys, segmentation, triggers, and QA processes.
What they ask for
- 5–7 years in lifecycle, CRM, retention, or growth marketing at a product-led/self-serve company, with measurable impact on activation, retention, or expansion.
- Hands-on lifecycle programme ownership for a freemium, free-trial, or pay-as-you-go funnel.
- Experience with email/CRM platforms and in-product messaging tools; behavioural segmentation, product usage data, and PQL or usage-based Sales/RevOps handoffs.
- Analytical fluency in cohort, funnel, LTV, activation, and retention analysis; experience designing experiments.
Nice to have
- Prior contract, consulting, or agency experience, or a record of independently delivering scoped work to a deadline.
Tools
HubSpot, Pendo, Hex, Appcues, Intercom, Braze, Customer.io, Iterable
AI focus
The role supports a company whose human data platform contributes to AI development; no direct AI work is specified for this position.
Model-written summary · the original posting is authoritative