Drimva

Prolific

Research Consultant

New York +1 · Full-time · Posted Oct 16, 2026

Location
New York
New York, New York, United States
Experience
5–7 years; contract, consulting, or agency experience is also cited as an option or relevant background.

About the job

Own and launch lifecycle marketing programmes across email and in-app to improve self-serve user activation, retention, reactivation, and expansion.

What you'll do

  • Audit lifecycle journeys, segmentation, and tools; identify gaps and set a prioritised roadmap and success metrics.
  • Build and launch onboarding, activation, retention, top-up, and reactivation programmes, and run structured experiments.
  • Define product-qualified lead (PQL) and expansion signals with Sales/RevOps; report results and document programme logic.

What they ask for

  • 5–7 years in lifecycle, CRM, retention, or growth marketing at a product-led/self-serve company, with a track record of improving activation, retention, or expansion metrics.
  • Hands-on ownership of lifecycle programmes for a freemium, free-trial, or pay-as-you-go funnel.
  • Experience with email/CRM and in-product messaging tools, behavioural segmentation and triggers, product usage data, and lifecycle analysis.
  • Experience designing experiments and partnering with Sales/RevOps on PQL or usage-based handoffs.

Nice to have

  • Prior contract, consulting, or agency experience, or a record of independently delivering scoped work to a deadline.

Tools

HubSpot, Pendo, Hex, Appcues, Intercom, Braze, Customer.io, Iterable

Model-written summary · the original posting is authoritative

First seen Oct 27, 2026 · Last verified Nov 5, 2026 (UTC)