Quizlet
Growth Marketing Manager
$149K–$196K
San Francisco, CA · Hybrid · Manager · Full-time · Posted Oct 27, 2026
About the job
Own Quizlet’s paid growth strategy and execution, optimizing acquisition spend, measurement, creative, and conversion across channels to drive new-user and subscription growth.
What you'll do
- Manage paid acquisition across social, search, app install, and emerging placements, including budgets, optimization, creative, and landing pages.
- Own attribution, incrementality testing, CAC and payback analysis, forecasting, and performance reporting; guide agency execution.
- Improve creative testing and app store conversion, and coordinate acquisition plans with cross-functional teams around seasonal peaks.
What they ask for
- Hands-on experience owning paid media budgets across multiple channels with direct accountability for efficiency targets.
- Strong analytical skills in attribution, incrementality testing, cohort analysis, and LTV/CAC modeling.
- Technical comfort with dashboards, tracking and segmentation needs, and diagnosing issues with engineering partners.
- Experience managing agencies or vendors.
Nice to have
- Consumer subscription or app experience, ideally with seasonality or a Gen Z audience.
- Experience marketing to students or in education, consumer apps, or freemium subscriptions; measurement infrastructure experience and direct ad-platform experience are also bonuses.
Pay
$149,436 – $196,134 (base salary)
Tools
iOS, Google Play, MMM
Model-written summary · the original posting is authoritative