Quizlet
Principal Product Manager, Growth
San Francisco, CA · Hybrid · Principal · Full-time · Posted Oct 23, 2026
About the job
Leads Quizlet’s growth strategy across its free learning experience, advertising, international markets, and product-led growth to attract, activate, and retain learners while supporting sustainable revenue.
What you'll do
- Set growth priorities and coordinate cross-functional teams to deliver improvements in onboarding, engagement, growth loops, advertising, and international experiences.
- Develop experimentation practices and use cohort behavior, lifetime value, and causal evidence to guide product and monetization decisions.
- Lead complex initiatives through influence, align stakeholders, and mentor others in product judgment and decision-making.
What they ask for
- Record of leading consumer-product growth at scale with measurable impact on activation, engagement, retention, or product-led acquisition.
- Strong product judgment in freemium or ad-supported businesses, balancing user value, monetization, and growth.
- Deep analytical and experimentation skills, including cohort analysis, funnel diagnostics, A/B testing, and interpreting causal evidence.
- Experience building consumer products with Engineering and Design, and influencing senior stakeholders and partner teams without formal authority.
Nice to have
- Hands-on experience improving ad-supported consumer experiences or growing products internationally.
- Experience with growth loops, education products, or using AI to improve discovery, experimentation, or growth.
Tools
A/B testing
AI focus
AI experience is a bonus: using AI to improve product discovery, experimentation, or growth experiences, with evidence of customer or business impact.
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