Quizlet
Sr. Lifecycle Marketing Manager
San Francisco, CA · Hybrid · Manager · Full-time · Posted Oct 26, 2026
About the job
Own and execute lifecycle marketing programs across Quizlet products, driving activation, engagement, conversion, retention, and winback through coordinated campaigns and experimentation.
What you'll do
- Build, write, launch, and optimize lifecycle campaigns across push, email, and in-product modals, including lifecycle programs for a new product.
- Partner with Product, Engineering, Growth, and other teams on triggers, segmentation, launches, international journeys, and sponsored campaigns.
- Own lifecycle-influenced conversion and retention targets; run experiments and govern message volume and frequency.
What they ask for
- Hands-on experience owning end-to-end lifecycle or CRM programs for a consumer product at scale.
- Fluency with a modern lifecycle platform, including audience building, triggered journeys, templates, and campaign QA.
- Knowledge of HTML/CSS, marketing automation software, and email deliverability fundamentals.
- Strong segmentation and experimentation skills, and experience partnering with Product and Engineering on instrumentation and triggers.
Nice to have
- Experience with a freemium subscription business, launching lifecycle for a new product, marketing to students or young consumers, or working in a seasonal business.
- Experience using AI for copy experimentation and reporting automation.
Tools
HTML/CSS, Braze, Iterable
AI focus
Use AI for copy experimentation and reporting automation, and explore expanding its use.
Model-written summary · the original posting is authoritative