Raydar
B2B Growth Marketing Lead
$140K–$170K
New York, New York · Full-time · Posted Oct 30, 2026
About the job
Leads B2B growth marketing strategy and programs from targeting and lead qualification through demand generation, conversion, and sales handoff.
What you'll do
- Define target buyers and qualified-lead standards, scoring, and sales handoff processes.
- Plan and run demand programs across paid media, organic search, content, events, and outbound support.
- Track pipeline and cost per lead by channel, optimize budgets, and partner with sales on lead quality and materials.
What they ask for
- Experience building a growth marketing function from the ground up, such as at an early-stage startup or during a new business-segment launch.
- Hands-on experience with a broad mix of full-funnel acquisition and nurture tactics, including organic search, paid acquisition, conversion pages, email programs, online seminars, and lead qualification models.
Pay
$140K - $170K USD base salary
Tools
paid media, organic search, content, landing pages, email sequences, retargeting
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