Raydar
Principal Product Marketing Manager
$205K–$240K
San Francisco, California · Principal · Full-time · Posted Oct 27, 2026
About the job
Own go-to-market strategy and measurable results for a key B2B software market segment, from launches and messaging to sales enablement and revenue growth.
What you'll do
- Lead segment go-to-market strategy, product launches, and seller readiness in coordination with product, demand generation, and sales teams.
- Develop customer proof and sales enablement materials, and collaborate on pricing, packaging, and monetization.
- Track market, regulatory, and competitor developments; bring segment insights and performance data into company-wide planning.
What they ask for
- Product marketing experience in sales-led B2B software, supporting sales teams on enterprise deals.
- Track record of building or scaling a product marketing function from the ground up, as a first product marketer or by establishing a new vertical.
- Hands-on, end-to-end command of message design, release planning, and seller enablement.
Nice to have
- Experience with healthcare provider organizations, regulated healthcare markets, or applied AI.
- Familiarity with competitive intelligence, including building battlecards and ongoing competitor analysis for sales.
Pay
$205K - $240K (base salary)
Model-written summary · the original posting is authoritative