Raydar
Product Marketing Lead
$175K–$225K
New York, New York · Full-time · Posted Oct 12, 2026
About the job
Own product marketing for a software product, shaping its positioning and go-to-market approach across audience segments.
What you'll do
- Develop product messaging and audience-specific narratives, and create sales enablement materials.
- Lead product launches, including channel planning and supporting materials.
- Partner with go-to-market teams and connect positioning, demand generation, brand, and enablement.
What they ask for
- Background in B2B marketing at a rapidly scaling or early-stage company.
- Hands-on, end-to-end product marketing experience, including positioning, narrative development, collateral, go-to-market, and launches.
- Experience running creative brand campaigns and storytelling.
- Ability to work in the New York office part of the week.
Nice to have
- Prior experience marketing to financial, strategic, or business development buyers.
- Strong educational background or a genuine interest in following the startup world.
Pay
USD 175,000 to 225,000 per year (base salary)
Model-written summary · the original posting is authoritative