Raydar
Senior Demand Generation Manager
$165K–$195K
San Francisco, California · Manager · Full-time · Posted Oct 27, 2026
About the job
Runs multi-channel demand generation programs to build qualified enterprise and mid-market sales pipeline, measure performance, and improve campaign results.
What you'll do
- Own and manage scalable campaigns across paid media, search, email, content syndication, partners, and web.
- Build dashboards and analyze funnel performance, pipeline, and revenue to guide experiments.
- Collaborate with sales, SDR, and marketing teams on targeting, messaging, lead handoffs, and campaign assets.
What they ask for
- Experience in demand generation or growth marketing at a sales-led B2B software company.
- Practical experience managing paid advertising, search visibility, email, syndicated content, and partner programs internally.
- Experience reporting on pipeline metrics, including marketing-sourced pipeline, sales-qualified opportunities, and lead-to-opportunity conversion.
- Familiarity with sales-led growth, sales cycles, qualified pipeline stages, and working with revenue-facing colleagues.
Nice to have
- Experience with account-based marketing and enterprise target accounts.
- Experience at a healthcare technology startup.
Pay
$165K - $195K (base salary)
Model-written summary · the original posting is authoritative