Lead Product Adoption Strategist, SMB
$182K–$255K
Chicago, IL +2 · Full-time · Posted Oct 23, 2026
- Location
- Chicago, IL
New York City, NY
New York, NY, United States - Experience
- 8+ years.
About the job
Own and scale Reddit Ads product adoption for SMB advertisers, shaping programs, vertical strategy, sales enablement, and feedback that improve adoption and revenue.
What you'll do
- Identify high-potential SMB opportunities and build scalable adoption programs, including onboarding, reactivation, training, and partner motions.
- Define SMB vertical strategy and reporting; guide Sales teams and support eCommerce partners Shopify and WooCommerce.
- Turn advertiser and field feedback into recommendations for Sales, PMM, and Product, and measure adoption and revenue impact.
What they ask for
- 8+ years of experience in digital advertising, product adoption, sales strategy, ads go-to-market, revenue operations, or related fields.
- Cross-functional experience with Sales, Product Marketing, Product, Enablement, and Operations teams.
- Experience using data and market feedback to shape strategy, influence priorities, and drive measurable outcomes.
- Ability to build scalable programs for large customer segments; strong understanding of performance advertising and product adoption in digital ads.
Nice to have
- Experience with SMB or scaled advertiser segments.
- Experience with eCommerce or partner-led growth, ideally Shopify or WooCommerce.
Pay
$182,000—$254,800 USD (base salary)
Tools
Shopify, WooCommerce
AI focus
AI may be used to record, transcribe, and summarize interviews in select roles and locations; candidates may opt out before a scheduled interview.
Model-written summary · the original posting is authoritative