Staff Machine Learning Engineer, Ads Creative Effectiveness
$230K–$322K
Remote - United States · Remote · Staff · Full-time · Posted Oct 2, 2026
About the job
Build generative and predictive ad-creative products, including image, video, and copy generation and editing, guided by ad performance and protected by safety controls.
What you'll do
- Architect generation pipelines that preserve products, fonts, logos, and brand assets; build image and video editing capabilities.
- Fine-tune vision-language models using ad performance feedback and develop filtering, copyright, and human-escalation safeguards.
- Partner with Product, Sales, Policy, UX, and Ads ML teams to integrate tools into Ad Manager and ad delivery.
What they ask for
- Hands-on experience with tree models, neural nets, ranking, and LLM/VLM fine-tuning and RLHF/RLPF for ads.
- Comfort with uplift metrics, variance, minimum detectable effects, and experimentation for generative systems.
- Understanding of auction dynamics and advertiser pain points.
- Ability to communicate complex ML trade-offs to technical and non-technical stakeholders.
Nice to have
- Experience with brand-safety, privacy, or copyright frameworks in generative AI products.
- Prior work on ad creative tooling, such as headline or image generators, pre-test models, or advertiser editing flows.
Pay
$230,000 — $322,000 USD (base salary)
Tools
IP-Adapters, LoRAs, LLM, VLM, RLHF, RLPF
AI focus
Build generative image, video, and copy products; fine-tune vision-language models using ad performance feedback; implement brand-safety, copyright, and content-compliance controls.
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